Branding — Educational centre Zbir
A new brand identity was needed for an Educational centre – preparing kids for mathematical olympiads.
I created a full visual brand identity that is modern, bold, vibrant and distinctive from the regional educational centres.
concept
Child
— the main subject
of existence of the
Educational center Zbir
Medal
— represents the
competitive spirit and
character of the center
story
The main element of the logo is a kid, which as a symbol is repeated around a center, visually representing several children gathered in one center. The symbol of a child can also be perceived as a medal, therefore the logo represents gathered medalists in one place and manifests its competitive spirit.
The circular geometric logo form evokes a sense of union, organization and belonging to a team.
typography
Gilroy as a modern sans serif typeface with a geometric look, leaves a professional but also friendly impression, it is not strict and not too sharp, characterized with self-confidence.
color
Developed an 8-color scheme that is vibrant and represents the different spirit and temperament of children. It gets closer to the target and leaves greater space for their identification.
To achieve greater recognition and more powerful visual impression, I reduced the palette of 8 colors in the logo to three pairs of color for further visual identity development.
